Schumpeter at the Economist looked at the lessons that businesses can learn from Mother Theresa and Lady Gaga. Some of them include:
- Agnes Gonxha Bojaxhiu became Mother Teresa and Stefani Germanotta turned into Lady Gaga. The decision to pick up clear, easy to remember names hints at effective brand management.
- They utilized these brands to target a specific group of people. Mother Theresa engaged those who were “shunned by everyone” while Lady Gaga speaks to those who feel like outsiders from society.
- Both worked extremely hard. Mother Theresa rose before 5am every morning and Lady Gaga is constantly on tour.
- Mother Theresa and Lady Gaga also had a broader collective mission that gave structure to their followers.